About

MINDSET #1

Embrace challenges as opportunities for growth and learning.

MINDSET #2

Believe in your ability to overcome obstacles and achieve your goals.

MINDSET #3

Cultivate a positive mindset to attract success and abundance into your life.

HI, I'M SHAWNY ELLSWORTH!

Born in a refugee camp and raised by hardworking parents, I know firsthand the value of determination and resilience. Today, I stand as a mother, wife, and successful small business owner, but I am more than just those titles—and so are you.

In the beauty industry, let's break free from societal boxes and embark on a journey of self-discovery, professional growth, and unapologetic confidence. Together, we'll embrace our unique talents, challenge norms, and pave the way for a new generation of beauty entrepreneurs.

Join me in redefining success on our terms and creating a legacy that inspires others to follow their dreams.

WHO AM I?

I am The Master in the world of beauty transformations. With a reputation for customizing body, face, and confidence makeovers, clients travel from near and far to get treatments by me. As a double-licensed Aesthetician and Permanent Cosmetics Artist, I specialize in camouflage tattoo for stretch marks & scarring, permanent eyebrow & lip design services, areola & nipple restoration, and other cosmetic tattoos, catering to all skin tones and needs.

But I'm not just a practitioner—I'm The Trainer to the Trainers. Beyond performing procedures, I pioneer methods, develop techniques, and inspire industry professionals through my masterful work. With a focus on custom color blending, personalized design techniques, and extensive knowledge of top-tier tools and products, my educational offerings are in high demand. With limited availability for classes and individual training sessions, seize the opportunity to learn my industry secrets and level up your skills.

Yet, my impact extends beyond the treatment room and classroom. As The Creator, I have meticulously developed a full product line designed to complement my services and deliver visible results for various skin concerns. Years of dedication and perfectionism have gone into selecting the finest ingredients and testing formulas on clients, students, and myself—ensuring only the best for those who entrust their beauty journey to me. Moreover, I am an accomplished author on Amazon, sharing my expertise and insights with readers worldwide.

"Shawny is one beautiful, intelligent, inspiring woman! It's so easy to learn from her because she teaches so well. Very understanding and patient. She is an asset to this industry. I have said it before and I'm saying it again, she brings life to her craft, her students, her teachings! Thank you Shawny for being so inspiring for me. You are what I can call a blessing! Trillion stars for me!"

Cynthia White, DC

"Let me start off by saying that this was one of the best trainings I have ever attended! Shawny is so extraordinary passionate about her work and it shows.

If you have been thinking of learning this skill look no further because you just found a goldmine!

After my training I left there feeling so confident and had everything I need to get to work.The best part of this experience is that you have lifetime access to Shawny and shall I say anytime I have a question she texts back faster then my children. Lol

I'm so happy to have found her and super excited to be able to help people feel more confident in there skin.

Shawny your passion for your work, student and clients is unmeasurable. Thank you! Your the best!!"